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What is ProAct's social media and marketing policy?

As a ProAct Indy employee or volunteer, your commentary is not only a direct reflection of you personally but also our brand.

We recognize the role social media plays in modern communication. As such, we respect the right of employees and volunteers at ProAct to use social networks for self-publishing and self-expression while adhering to our organizational guidelines.

As a ProAct Indy employee or volunteer, your commentary is not only a direct reflection of you personally but also our brand. Commentary that is considered defamatory, obscene, proprietary, or libelous by any offended party could subject you to personal liability and damage ProAct Indy’s reputation. Once it’s on the Internet, it’s there forever.

When posting on behalf of the organization, all employees use our social media management platform (HootSuite, Zoho Social, or the like) to share content about our work in the community. As a leader at ProAct, you are expected to post at least twice per month through our various social media accounts using Zoho Social. ProAct possesses the right to edit, alter, or delete any post created on its branded social media accounts.

Further, we shall abide by these guidelines when using social media:

  • When posting on behalf of the organization, all posts must be written in either first-person plural (we/us/our/ours) or third-person (they/them/their/theirs).
  • We do not distinguish between “personal time” and “work hours” usage, or personal devices and organization-provided equipment. You are always a representative of ProAct regardless of how or when you are posting on social media.
  • Engaging with and sharing content posted by ProAct-branded accounts through our personal social media accounts is encouraged and appreciated.
  • Engaging personally with ProAct’s stakeholders (donors, volunteers, board members, sponsors, vendors, etc.) is encouraged and appreciated.
  • Representing yourself as a ProAct Indy employee or volunteer, up to and including the use of our logos and branding, on your personal profiles is encouraged. Our leadership team can provide you with suggested language, images and branding guidelines. Please adhere to them.
  • The use of social media during “work hours” is left to the discretion of your supervisor. Any social media usage that distracts from work responsibilities will not be tolerated.
  • Have a problem at work? Work it out in person. Airing your personal grievances on social media rarely leads to positive outcomes.
  • Harassing, threatening, discriminating against or disparaging any individuals through social media will not be tolerated.
  • Sharing any organization-privileged information, including copyrighted information (e.g. this manual) or organization-issued documents, through social media will not be tolerated.
  • Sharing photographs of other employees, clients, vendors, suppliers without their permission through social media is prohibited. We may share images of our youth program participants, clients, vendors, and donors if they sign our waiver and photo release document.
  • You are to contact our leadership team immediately if contacted by the media or press about any post that relates to ProAct business.

Violations of any of the guidelines listed in this policy will be subject to corrective counseling and may result in disciplinary action, up to and including termination. Where necessary, we will advise appropriate officials of any violations of the law.

If you become aware of any violations of this policy, you should report the violation to your supervisor or ProAct’s board of directors.

Nothing in this policy is intended to create a contract of employment or for the provision of any benefit, and this policy does not in any way alter the “at-will” nature of employment with our organization.